Market research and preparing your business plan for India

Market research and business plan for India

India is the big growth market for the coming decades. India is already growing faster than China and, according to the World Bank, will overtake the US economy in the next 30 years. How can your company benefit from this? Where are the opportunities for your business in India? IndiaConnected helps you to get to the bottom of the opaque Indian market, and makes concrete suggestions and recommendations for next steps.

Route to market in India

We carry out customised market research and thus offer you insight into the sector in which you operate. In consultation, we determine exactly what needs to be researched and what information you require to determine the most effective market research strategy. This includes, for example:

  • Competitive analysis (international and local players)

  • Relevant laws and regulations

  • Market size, trends & developments

  • Key success factors

  • Distribution channels

  • Product requirements and price analysis

  • Geographical analysis 

  • Price levels

  • Private versus public sector

  • Direct feedback from industry experts and/or potential customers

  • Identification (long listing) of possible agents, distributors, customers or partners.


Tips, articles & customer experiences